Expertise

Fast-paced execution at the intersection of Marketing, Sales, and Business Development.

Commercial growth requires clear direction, a well-organized team, and a sharp focus on ROI. I combine P&L responsibility and international sales and marketing expertise with a hands-on approach for B2B and B2C organizations.

Commercial leadership

Strengthen your commercial leadership—including on an interim basis—leveraging my proven track record as a director, business unit leader, and MT member. I seamlessly align sales, marketing, and customer service, while maintaining a razor-sharp focus on your commercial and financial goals.

Professionalising your sales or customer service organisation
Sharpening customer segmentation
Implementing CRM- and KPI-driven sales management

When to engage my expertise?

When a commercial organisation is ready for its next step, or during a leadership absence or transition.

Business development and (international) expansion

An independent perspective on commercial growth and profitability. I help define clear choices across markets, customer segments, channels, and value propositions, translating them into a targeted commercial approach.

Growth strategy, customer segmentation and account management
Exploring and unlocking new markets
Setting up multi-channel networks
Preparing buisness for international scaling

When to engage my expertise?

When growth slows, priorities shift, or sales, marketing, and customer service operate in silos.

Examples of completed projects

Establishing professional customer service, including satisfaction measurement

Defining the requirements for purchasing a complaints management tool. Introducing consumer satisfaction measurement. Ranking branches monthly by NPI score, and recording and implementing improvements based on complaints and satisfaction scores.

Establishing and professionalising the sales organisation and customer service

Defining sales role profiles, recruiting new talent, training account managers, setting annual targets, implementing sales tools, developing manuals and best practices, and setting up an AI agent.

Reorganising and professionalising the channel approach

Identifying the locations needed across Europe, including warehouses. Appointing new sales managers for each region. Closing the UK sales organisation. Securing exclusive distribution agreements in selected countries. Starting to work with external sales agents in Eastern Europe.

Developing a five-year strategic plan

Conducting market and SWOT analyses, defining strategic priorities, developing sales and marketing plans, and translating these into concrete targets by country, account manager and product group.

Brand positioning

Analysing the organisation’s DNA with three stakeholder groups: employees, customers and suppliers. Creating a new brand positioning document and translating it into a new artwork style guide, an employer branding campaign and websites.

Network analysis

Developing a plan to address gaps in network coverage, defining KPIs and creating a financial blueprint for a typical successful branch. Creating a monthly dashboard to track progress.

Your challenge is our starting point.

We discuss the situation, the support you need and how we could work together. We agree on the scope, commitment and timing together.