Experience

A broad perspective. A rock-solid foundation.

From European retail strategy and international P&L responsibility to commercial leadership across B2B, B2C, and franchise networks. My career seamlessly bridges sales, marketing, and business operations

My commercial career

Commercial growth, stronger teams, and a more structured customer approach. Below is an overview of the roles behind this experience. Want to know more? View LinkedIn

01

TowMotive Group

Automotive · B2B, B2C & franchise

Commercial Director

Mar 2025 – present

02

Brink Group

International automotive · Aftermarket

Vice President Sales and Marketing

Dec 2016 – Jan 2025

03

Euromaster

Michelin Group · European retail & services

European Marketing Director Retail

Nov 2014 – Nov 2016

Director Retail and Marketing

Feb 2009 – Dec 2014

04

Esselte Europe

Consumer goods · B2B & B2C

Marketing Director Region Western Europe

Nov 2006 – Nov 2008

European Director of Promotions, PR & Web

Oct 2005 – Feb 2007

Marketing Manager Benelux

Mar 2005 – Feb 2006

05

20th Century Fox

Entertainment · Benelux

Trade Account Manager Benelux

Oct 2003 – Feb 2005

Marketing Manager Benelux

Jan 2001 – Sep 2003

Senior Product Manager BNLX

Jan 1999 – Dec 2000

06

Wilkinson Sword

Consumer goods · Belgium

Brand Manager Belgium

Nov 1996 – Dec 1998

07

Orangina Schweppes

Consumer goods · Belgium

New Product Development Manager Belgium

Sep 1995 – Nov 1996

08

Vlerick Leuven Gent Management School

Research & management education · Ghent

Research Assistant / Program Coordinator

Jul 1993 – Aug 1995

Education & development

A solid professional foundation

Master’s in Business Economics

Universiteit Antwerpen

1988–1992 · Business / Managerial Economics

MBA Marketing

Vlerick Business School

1992–1993 · cum laude

Executive Program Sales Management

Nyenrode Business Universiteit

2016 · Masterclass

Working across borders

International collaboration starts with understanding each other.

Dutch
Native
English
Professional
French
Professional
German
Good comprehension (listening and reading)

A challenge to tackle together?

The next step begins with a conversation.

Looking for reinforcement or a fresh perspective on your commercial strategy? I would love to explore the possibilities with you.

Let’s talk